Our free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what's new and next in technology, media, marketing, style, food, entertainment, and more.
MILLENNIAL AND GEN Z INSIGHTS
INSIGHTS TO BRAND OPPORTUNITY
CREATIVE RESEARCH SOLUTIONS
* Please Fill All Required Fields
You'll receive the latest trends in technology, media, marketing, style, food, entertainment, and more every weekday.
The Culture Of Influence
ENGINE Generations Y and Z Enter New Era of Shopping as a Live Event
Cassandra released its latest research on youth aged 14 to 34, focusing on retail trends. As generations Y and Z enter new era of shopping as a live event, brands need to step up their innovation game without gimmicks.
Where We Buy Socializing Your Shopping Experience
Cassandra was interviewed by James Cook of JLL to chat about the Future of Retail and how brands like Toms, Sweaty Betty, Arket, and our friends over at Coca-Cola are redefining the shopper experience. “42% of people say they wish stores and malls had places where they could just… chill” -@alinadiaz, Global Head of Cassandra. Check out the podcast and learn about how young people are seeking more of a social/co-working feature to be including in their shopping experiences.